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Note: Lead Shield currently integrates with HubSpot forms. Additional platforms are coming soon - stay tuned!
What is Lead Shield?
Lead Shield enriches your HubSpot forms, demo requests, registrations, and lead-gen forms by evaluating every submission in real time. It analyzes both the visitor and the information they enter to determine whether a submission looks genuine or comes from a bot or fraudulent user.
Every submission still reaches your CRM. Lead Shield never blocks, holds back, or rejects a lead. Instead, it adds new fields directly to the HubSpot contact record (CQ Verdict, CQ Email, CQ Signal) with a verdict: benign, suspicious, or malicious. Based on ClickCease's detection engine and the signal settings you configure, along with a recommended action.
With Lead Shield, you get clear benign, suspicious, and malicious verdicts on every entry, so your team can prioritize follow-up on genuine inquiries and decide for themselves how to handle lower-quality leads, using this enrichment data in your own HubSpot workflows.
Lead Shield is powered by the same detection engine as CHEQ's enterprise Form Guard solution, already trusted by large-scale customers. Lead Shield packages that same engine for HubSpot forms.
Please note: Lead Shield supports standard HubSpot forms only (i.e. not pop-up forms or non-HubSpot forms), and enrichment data is sent to HubSpot once Monitoring Mode is turned off in the ClickCease dashboard.
Capabilities
- Email validation
- Phone number validation
- Bot and automation detection
- Signal management — enable or disable individual detection signals
Why Do I Need to Use Lead Shield?
Every day, bots, fake users, and bad actors flood web forms with fabricated submissions. They inflate your lead counts, waste your reps' time chasing junk, exploit gated content and demo requests, and even hijack calendar slots meant for real prospects.
Lead Shield evaluates every submission in real time — checking device, network, behavioral, and identity signals — to separate genuine leads from bad actors before before your team wastes time on them. And it protects more than sales efficiency: by keeping fake or non-consenting contacts out of your outreach, it also safeguards your email sender reputation, your marketing spend, and your privacy compliance.
In short, Lead Shield makes sure every lead your team acts on is real — protecting your funnel, your reputation, and your bottom line.
How Does It Work?
Form Protection
→ You choose which forms on your site need Lead Shield
→ Lead Shield checks the form submission in real time
→ Each submission gets a clear recommendation — Accept genuine visitors, Challenge suspicious ones, and Deny malicious ones — along with the reason behind the verdict, so you always know why a decision was made
Form Validation and Response Process
Every time someone fills out a protected form, Lead Shield instantly reviews who they are and the contact details they entered, then returns a clear verdict and a recommended action.
Lead Shield connects directly to your HubSpot account and enriches each contact with its detection results. Once a submission is evaluated, Lead Shield writes the findings back to the contact record as new fields ("cq") — so every lead is enriched with the detection signals we identified and a final verdict, right inside HubSpot.
The verdict recommends whether to accept, challenge, or deny the lead, but the final decision stays with you. Because the data lives on the contact record, you can act on the verdict as-is or combine it with your own rules and workflows.
Note: The cq custom fields are created automatically by CHEQ, no action is required on your end for this.
If you have any questions about this process, feel free to reach out to our 24/7 chat support.